Introduction: Online Communities In today’s competitive business landscape, companies are not only focusing on acquiring new customers but also on retaining existing ones. One of the most effective strategies for increasing customer retention is building online communities that actively engage…
Customer Loyalty Through Digital Communities
Introduction: Digital Communities In a competitive and fast-paced digital economy, customer loyalty is no longer just about offering great products or services. Customers now seek brands that connect with them on a deeper level—emotionally and socially. One of the most…